To mark Nike's 50th anniversary, some of Britain's best talent and brand ambassadors - from sprinter Dina Asher-Smith to fashion designer Martine Rose - come together to talk about change, championing female athletes and more
Romina Calatayud, Founder & CEO of Girls United
“I’ve played football my whole life. It was a very important part of my experience growing up. I think, along the way, I just met too many girls and women who didn’t have the opportunity to play,” Romina Calatayud, founder and CEO of Girls United, tells British Vogue. “I felt really passionate about doing something about it, so I went for it.” That’s exactly why Girls United’s vision marries perfectly with Nike’s. It’s about levelling the playing field and closing the gender “play” gap. “The partnership with Nike,” says Calatayud, ”hopefully we can strive to be a network of players, coaches and fans who really believe in the power of football for creating a more gender-equal society. I think giving them a platform is also so important – and something I know Nike really tries to do – so it’s exciting to be a part of it.”
“Hopefully, with Nike, Girls United can strive to be a network of players, coaches and fans who believe in the power of football for creating a more gender-equal society”